Cozumel is one of a small number of places in the world where a tourist can get into an actual submarine, sit down in an air-conditioned cabin, and descend to roughly a hundred feet on a living coral reef. The vessel is a passenger submersible certified for the job, it carries a few dozen people at a time, and it dives on the reef near Chankanaab on the sheltered west coast. Nobody gets wet, nobody needs to swim, and nobody needs to be able to clear their ears.
That last point is the whole reason this category exists on an island otherwise dominated by diving and snorkelling. Cozumel's reef is the headline attraction, and there are a lot of visitors who cannot reach it any other way: people who do not swim, people with mobility limitations, grandparents on a family cruise, children who will not tolerate a mask, anyone recovering from surgery or ear trouble. For those readers the submarine is not a novelty. It is the only route to the thing they came to see.
Here is the confusion the listings create, and it is worth clearing up before you spend money. A submarine submerges. A semi-submarine does not. The semi-subs, sometimes sold as "sub-see explorers" or "underwater viewing boats", have a viewing gallery below the waterline where you sit and look out through windows at the reef in fifteen or twenty feet of water, while the hull stays on the surface. They are considerably cheaper, they are genuinely enjoyable, and they are not submarines. Glass-bottom boats are a third thing again: a surface boat with a window in the floor. All three get sold with overlapping language.
Which you want depends on what you are buying. If the point is the experience of descending and watching the light change and the wall fall away beneath you, only the real submarine does that. If the point is seeing fish and coral without getting in the water, a semi-sub delivers most of it for a fraction of the price, and at fifteen feet the colours are actually better, because red light disappears from water long before you reach a hundred feet.
For cruise passengers this is one of the easiest bookings on the island: the whole thing takes about two hours door to door, it runs regardless of whether you feel like swimming, and it is close enough to the piers that it slots either side of a beach afternoon.