Cozumel is not sold as a romantic island and it does not try to be. It is a dive destination bolted onto one of the busiest cruise ports in the world, with three piers that can take four ships at once and an economy built around six-hour visits. Which means the couples version of this island is almost entirely a question of timing. Go where the ships are not, at the hours they are not there, and Cozumel is quietly one of the best-value romantic weeks in the Caribbean. Do the opposite and you will spend it queueing behind lanyards.
The geographic quirk that makes the evenings work is worth knowing. Because everything here sits on the island's west, leeward shore, you watch the sun go down over the Yucatán mainland across twelve miles of channel, not over open ocean. The light comes across the water toward you and the mainland's low coastline sits dark on the horizon. It is a different and better sunset than the Caribbean's usual, and it happens every evening from any west-facing bar, dock or stretch of sand on the island, for nothing.
The second thing that belongs to couples rather than to day-trippers is the night dive. Paradise Reef, shallow and close to shore, is where Cozumel's endemic splendid toadfish comes out of its ledge after dark, along with octopus, reef squid and sleeping parrotfish in their mucus cocoons. No cruise passenger does this dive; the ships are gone by then. If you both dive, it is the single strongest argument for sleeping on the island rather than visiting it.
Third, the east coast exists. Twenty minutes across the Carretera Transversal and you are on an ocean-facing shore with beach bars, ironshore, a natural limestone arch at El Mirador and essentially nobody. Coconuts sits up on a bluff with the coastline running away below it. Mezcalitos and the bars at Punta Morena and Chen Río put a table twenty feet from the surf. You cannot swim there safely, and that is fine, because the point is lunch, a beer and a view with no one else in it.
One honest warning, because it saves couples a wasted day. The all-inclusive beach club is Cozumel's best-selling product and it is not a romantic one. Mr Sanchos, Playa Mia and Paradise Beach are excellent at what they do — food, drink, pools, inflatables, hundreds of people, music — and none of that is a quiet afternoon. If you want sand and silence, go to Playa Palancar, take a small boat to El Cielo mid-morning on a light-ship day, or drive east.